AI Is Changing International Expansion—But Not the Way Most Companies Think
Artificial intelligence has become one of the most discussed technologies in business. Every week brings new tools promising to automate…
Five Mistakes Companies Make When Entering MENA
International expansion rarely fails because of poor products. It usually fails because of poor assumptions. After working across North America and the Middle East for more than three decades…
Egypt: The Gateway to Middle East Expansion
Most Companies Think About the Middle East Backwards. When executives begin evaluating expansion into the…