Experience Before Expansion

35+ years building businesses before advising on them.
ANRIM helps business owners, executive teams and investors evaluate opportunities, reduce risk and execute successful growth across Egypt and the wider Middle East and North Africa.

International expansion is rarely limited by opportunity. It is limited by decisions. ANRIM Advisory helps business owners, executive teams, and investors evaluate opportunities, reduce risk, build trusted partnerships, and execute successful expansion across Egypt and the wider Middle East and North Africa.

Based in Cairo, Egypt • Advising organizations across North America, Europe, the GCC, and international markets

Thirty-five years of international business.

Not thirty-five years of consulting.

Thirty-five years of building businesses.

1990

Portland, Oregon

Founded first technology business.

Beginning of international entrepreneurial journey.

2002

Cairo

Regional headquarters established.

Expansion into Middle East markets.

2003

Saudi Arabia

Executed large regional projects.

Structured cross-border operations.

2006–2013

Regional Broadcasting

Launched and managed satellite television operations across Nilesat, Arabsat, Hotbird and Eutelsat.

2015+

Digital Transformation

Driven digital transformation and international investments.

Scaled operations through AI and business strategy.

Today

ANRIM Advisory

Strategic advisor for expansion into Egypt and MENA.

Why We Exist

Our Mission

To help business leaders make better expansion decisions by providing independent strategic advice, local market insight, and practical execution guidance across Egypt and the Middle East.
We believe successful international expansion begins long before the first office is opened or the first customer is acquired. It begins with asking the right questions, understanding the realities of the market, and making informed decisions that reduce risk and create long-term value.

Our Vision

To become the most trusted strategic advisory firm for companies expanding into Egypt and the Middle East—recognized for combining international business experience with deep regional knowledge, practical judgment, and unwavering integrity.
Our vision is not to become the largest consulting firm, but to become the advisor executives seek when the quality of their decisions matters most.

Our Purpose

Markets do not fail companies. Poor decisions do.
ANRIM exists to bridge the gap between opportunity and execution by helping organizations navigate unfamiliar markets with clarity and confidence. We help clients evaluate opportunities objectively, understand local realities, identify trusted partners, and build sustainable strategies for long-term growth.
Our purpose is simple:
To replace uncertainty with informed decision-making.

What Makes ANRIM Different

The ANRIM Expansion Framework™

Every successful expansion begins long before the first investment.

Our advisory approach follows a structured framework designed to reduce uncertainty while accelerating successful execution.

Assess

Evaluate markets, opportunities, readiness, and strategic fit.

Plan

Develop practical market entry, partnership, and investment strategies.

Connect

Introduce trusted partners, investors, suppliers, and regional stakeholders.

Execute

Support disciplined implementation, growth, and long-term success.

Our Values

Hear from our satisfied customers who have experienced the quality and value of our products and services.

Integrity

Independent advice built on trust.

Experience

Three decades of practical business leadership.

Perspective

Bridging Western business practices with Middle Eastern realities.

Execution

Helping organizations move from strategy to successful implementation.

More than 35 years of international business leadership…Trusted Experience Across

USA • Egypt • Saudi Arabia • Middle East • Technology • Investment • Media • International Business

Founder Story

Hani Barghouty

Founder & Chief Expansion Strategist

Thirty-five years ago, I started building businesses in Portland, Oregon.
Since then, I have founded and led companies across the United States, Egypt, Saudi Arabia, and Ghana, working in technology, media, investment, manufacturing, and international business.

Today, I lead ANRIM Advisory; a boutique strategic advisory firm based in Cairo that helps organizations evaluate, enter, and grow across Egypt and the wider Middle East and North Africa.

Our perspective is shaped by decades of building businesses, managing complex cross-border projects, and executing; not simply advising.

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Before You Expand, Let’s Talk.

Successful international growth begins with informed decisions.
Let’s discuss your objectives, evaluate your opportunities, and determine the right strategy for your business.

Schedule a Strategic Consultation

Contact ANRIM